A digital marketing strategy helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media. Similar to marketing strategies versus marketing tactics, “digital marketing strategy” and “digital marketing campaign” are also often interchanged.

Engaging with your customers and targeting new audiences using digital is no longer optional: it’s a question of when and how. At Geo Lyseis, we’re actively researching and keeping current with digital trends that can help your business.

We are committed to producing innovative strategies and campaigns that we use ourselves! Our comprehensive approach to digital marketing includes developing audience personas, reviewing your competitors in the digital space, establishing key performance indicators, and navigating potential pitfalls (they’re real, so we’re proactive in helping you prevent them).

Working collaboratively to drive your business forward, our Social Media, SEO and Content pods, research, plan and execute on measurable digital marketing strategies that drive your conversion goals.

We’ll meet with you to assess your business goals and develop a tactical strategy to employ digital marketing in ways that are relevant and realistic for your business, that you can implement, with or without our assistance.

Digital Marketing FAQ

Who is the father of digital marketing?

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It’s no uncertainty that Rand Fishkin is one of them! He is considered the “Father of Digital Marketing”, He is a visionary digital marketing and SEO leader.

What are the strategies of digital marketing?

8 Types of Digital Marketing Strategies with Examples

  • Social Media Marketing Platforms. …
  • Influencer Marketing. …
  • Email Marketing. …
  • Content Marketing. …
  • Search Engine Optimization (SEO) Marketing. …
  • Pay-per-click (PPC) …
  • Affiliate Marketing 8. …
  • Mobile Marketing.

What are the 7 types of digital marketing?

Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.

What are the 5 D's of digital marketing?

Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.